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BY DEFINITION is a lifestyle fashion brand that was founded in Los Angeles in 2015. The designers came together with a mission to design and create an eco-friendly fashion line that was trendy, chic, bold and contemporary. All of the clothing made by BY DEFINITION is printed using photosensitive ink that is water based, prints by sunlight, and is environmentally friendly.

Before creating BY DEFINITION the designers were accepted into one of Los Angeles top accelerators, backed by a multi-million dollar capital commitment. Both designers were then accepted into the Orange County Fashion Week and BY DEFINITION launched its first collection at the Pelican Hill Resort, Orange County in March of 2016. By DEFINITION was recently featured in GQ magazine.


BY DEFINITION Foundation is an environmental tax exempt nonprofit whose mission is to support the planet by funding programs, individuals, and entities that work to clean the air we breathe, the water we drink, and the places we all love and cherish. We donate a percentage of all clothing sales from BY DEFINITION to our foundation and then use those proceeds to fund environmental champions. We help make our world a more sustainable, just, and livable habitat for all.